Salsa Rubra 180g

Let yourself be conquered by the intense and enveloping flavor of Salsa Rubra by Delizie Andrè, a product that embodies all the tradition and passion of Piedmontese cuisine.

Choose Salsa Rubra by Delizie Andrè:

• An artisanal and high-quality product.
• A unique and inimitable flavor.
• A versatile ingredient for creating delicious dishes.

Salsa Rubra, also known as "Salsa Rossa" or "Bagnet Ross", has an interesting history intertwined with the fascist period in Italy.

Salsa Rubra has a rich and complex history that intertwines with the history of Italy. Its popular origins and evolution during the fascist period make it a product of significant cultural and gastronomic value.

The origins:

The first traces of a tomato-based sauce in Italy date back to the 16th century, when tomatoes were imported from the Americas. In Piedmont, this sauce quickly spread, becoming a fundamental ingredient of local cuisine.

A name change:

In 1923, the fascist regime imposed a ban on the use of foreign words in the Italian language. In this context, "Salsa Ketchup", of American origin, had to change its name. A competition was held to find a new appellation that was Italian and evoked the red color of the condiment. Among the proposals, "Salsa Rubra" won, deriving from the Latin "ruber" meaning "red".

A commercial success:

Salsa Rubra became a widely consumed product during the fascist period. Its spread was facilitated by the fact that it was an economical and versatile condiment, suitable for various dishes. Furthermore, its Italianization had made it a symbol of national pride.

A controversial legacy:

After the fall of the fascist regime, the name "Salsa Rubra" remained in use, although the term "Ketchup" was adopted again. Salsa Rubra thus represents a controversial legacy of the fascist period, a product that played a role in the regime's propaganda but has survived to this day, becoming an element of Italian culinary tradition.

Beyond history:

Beyond its controversial history, Salsa Rubra remains a cherished condiment for its flavor and versatility.